WM 41

WrestleMania 41 took place in Las Vegas, a city defined by spectacle, light, and excess. Building from an established logo system, the visual direction drew from vintage marquee signage, neon glow, and layered lighting to create bold, high-impact compositions.

As part of the WWE Creative team, I designed key art and campaign visuals across digital, broadcast, and large-scale applications.

The system balanced density and clarity—using saturated color, glowing edges, and high-contrast compositions inspired by classic Las Vegas signage, built to maintain impact from mobile screens to large-format displays.

A key part of the work was developing a custom illustration layer for each superstar, combining symbolic elements tied to their persona with Vegas-inspired graphics.

This added specificity and character to each composition while maintaining a cohesive visual system.

The campaign extended into large-scale executions across Las Vegas, including LED billboards, venue signage, and retail environments.

All work created as part of my role at WWE.